The Budweiser hotel will open on June 12th, the first day of the world’s largest soccer tournament, with a pool party with DJ Nicky Romero. Throughout the games, the rooftop, indoor and outdoor bars will be in non-stop celebration mode with concerts from acts such as Major Lazer and Above & Beyond.
The hotel will also have an ‘Instagram booth’ and ‘Facebook studio’ which will allow for social content to be generated on a regular basis, part of Budweiser’s push to make this event shareable and viewed worldwide. Andrew Sneyd, Global Vice President of Budweiser said in a press statement.
Throughout the tournament the hotel will host marquee events attended by Brazilian soccer heroes such as ‘Bebeto,’ ‘Dunga’ and ‘Cafu’ and French player Lilian Thuram.
Popular for its rooftop pool and sweeping views of the beach, the hotel also features outdoor and indoor bars.
Brazil is expected to spend around $800 million on beer during the world cup, in a study released this month by Nielsen and Kantar Worldpanel, commissioned by the Sao Paulo Supermarkets Association, forecast a 37% increase in beer consumption during the World Cup.