The beer market in India is reaching its peak this summer and looks like no one wants to be left behind, Carlsberg India is all set to launch a new strong beer in India, Tuborg Classic. Tuborg Classic is a stronger and smoother beer brewed using imported scotch malts and has been made especially for the Indian palate, says Carlsberg India.
“Today, consumers appreciate the distinctive quality and taste of premium beers. With this launch, we aim to make Tuborg Classic one of the biggest innovations to have hit the Indian beer industry in the last few years,” said Michael N. Jensen, managing director of Carlsberg India.
The new beer will be launched in 650ml bottles across all key markets nationally and in 500ml cans in select markets, the firm said. In Maharashtra, both the bottles and cans will be available reported livemint & ET.