Diageo Lancuhes The Johnnie Walker Private Collection

Diageo Global Travel and Middle East (GTME) has launched the JOHN WALKER & SONS PRIVATE COLLECTION by Master Blender Jim Beveridge.

A total of just 8,888 individually numbered decanters of the 2014 Edition have been released, with the master blender signing 10 lucky numbers – 1888, 2888, 3333, 3888, 4888, 5555, 5888, 6666, 6888 and 7888 – to celebrate the Asia Pacific travel retail launch in partnership with DFS at its Singapore Changi Airport stores from May 2014 reported trbusiness.

Brooke Supernaw, Senior Vice President, Global Merchandising – Spirits, Wine & Tobacco, DFS Group, said: “Today’s whisky connoisseurs are increasingly sophisticated, desiring collectibles of exceptional quality. The Johnnie Walker Private Collection will be a welcomed addition to our offering at DFS Singapore Changi Airport. We are excited and honoured to partner with both Diageo and Changi Airport to offer this limited edition from Johnnie Walker as an Asia First launch.”

Master Blender Jim Beveridge has selected 29 private reserve casks for the 2014 edition, which is bottled at 46.8% abv and presented in a dark blue glass decanter. Each of the 8,888 bottles released is individually numbered, and Beveridge has signed ten ‘lucky number’ bottles to celebrate the launch with DFS.

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