Do you really need a reason to drink, probably not, but here is one more strong reason to drink. A new beer,The Problem Solver, claims to offer just the optimum amount of alcohol to enhance your creative thinking skills
Problme Solvers suggest researchers have proven that when reaching an alcohol level of precisely 0.075% the average person produces the most creative thinking. That’s they have brewed a beer especially made to bring you as close to creative peak as possible. All you have to do is drink and think!
The Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells. It has a refined bitterness with a refreshing finish. The indicator on the bottle makes is easy to find your creative peak. Drink the amount that fits your weight to make sure you hit the magical 0,075%.
Drinking the right amount will “enhance your creative thinking,” says the bottle, while “drinking more will do the exact opposite.”
The brew is based on research by University of Illinois at Chicago professor Jennifer Wiley, who found that the average person’s “creative peak’ is reached at an alcohol level of 0.075 percent.
Inspired by those findings, creative agency CP+B Copenhagen worked with the Danish brewers, Rocket Brewing, to manufacture a beer designed to hit a person’s creative peak.
The craft IPA has an alcohol by volume of 7.1 percent, which is higher than average beers, and comes with a handy chart on the back of the bottle to show you exactly how much to drink to be at your creative best. It has lines and corresponding weights for both men and women so you can hit Wiley’s magical number of .075 percent.